A GROWING BANK STAYS TRUE TO THEIR ROOTS
Solution
BRINGING COUNTRY CHARM TO THE BIG CITY
Expanding the homepage lets us showcase the many ways Texas Bank helps families and businesses. The new layout gives equal weight to deposits, loans, and services. Grouping similar products together makes content easy to review — allowing for a simpler scroll.
We updated the design to feel a little less country but totally Texan. Edge-to-edge images feature the Lone Star State’s scenery — from grazing longhorns to wild blue bonnets. We traded natural textures and vintage fonts for blocks of color and clean icons. Straightforward messaging welcomes visitors with a familiar voice.
