MUCH MORE THAN AN ONLINE BROCHURE

Challenge

RiverFall Credit Union has been serving West Alabama since 1953. Though they didn’t always go by that name. Founded as Tuscaloosa Teachers Credit Union, their mission was to provide financial support for local educators.

Home to the University of Alabama, Tuscaloosa grew into a thriving college town. Likewise, Tuscaloosa Teachers Credit Union grew to meet the needs of their community — building new branches and a new brand. They wanted to expand their service beyond teachers to young families and working professionals.

Solution

WINNING OVER YOUNGER MEMBERS

RiverFall Credit Union wanted an accessible website that reflects their new identity and resonates with younger generations.

We began by organizing content into a simple, straightforward navigation. Interactive elements make information easy to review — letting users choose to dive deeper for details.

RiverFall’s brand book served as our creative guide. We balanced dynamic design with natural elements to evoke a sense of place. We framed products with themes that illustrate how RiverFall helps members “find their own pace.”

We created a contemporary website that impresses locals and experts alike, winning a Gold Hermes Creative Award in 2019.

User-Friendly Features

Responsive Design
Mega Menu
Engaging Promotions

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