Solution

Rolling Out the Red Carpet

We structured the navigation to help people get work done ASAP. Action-oriented titles point users in the right direction. The mega menu offers a comprehensive list of offerings — while the footer provides fast access to useful resources.

Beyond effortless exploration, we made it easy to make informed decisions. Comparison charts paired with our online account opening platform turn more browsers into customers.

Keystone Bank’s FIRSTBranch would be the main touchpoint for Austinites. In addition to providing a welcoming user experience, we had to introduce the new bank’s brand.

Sleek, sophisticated design evokes the quality consumers expect from premium tech companies. Concise messaging conveys the benefits of banking local — emphasizing the importance of relationships for retail and commercial customers alike.